Intended country [intended_country]

Use the intended country [intended_country] attribute to allow users to enter multiple intended countries for the same feed item provided in product data. Images, titles, and descriptions from the provided product data are more likely to be used by Google when showing the product in those countries. This attribute overrides countries that are configured on the feed.

The attribute contains only 2 letter country codes.

In this article

• When to use
• Format
• Best practices

When to use

Optional for all products. This attribute allows you to specify that Google may use the product data that you are providing for this item in multiple countries at once. It overrides any countries configured in the feed, for any given item where it is provided.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

This attribute allows you to specify item by item which countries you would like to target with a given product. When this attribute is provided for a given product in a feed, any countries configured on the feed are overridden. The best time to use this attribute is when the appropriate set of countries to target for a given item is larger or smaller than the other items in the same feed but the language of the item is the same.

For example, if you feed were to include personal care items and over the counter medications, all described in English, but some of the medications are not OTC in all the countries where the personal care items can be sold, you can do the following:

• Option 1: Target only the OTC countries in the feed setup, but add a larger set of intended_countries to personal care items using this attribute.
• Option 2: Target all the countries where the personal care items can be sold with the feed, and provide narrower sets of intended countries for the OTC items.