Manage your brand information

A brand is a name under which an item or a family of items is sold and marketed. It may be the same as the Manufacturer name, or it may be different in some cases. Brands must be entered individually.

Any time you want to add information about a new brand that you own or license, you may either click Add new Brand on the "Brands" tile, or select Brands on the left navigation menu and click on +Brand. Once a brand has been entered, you may choose to edit or delete it.

1. Enter the required information:
   • Brand name
     • We define a brand as the name under which a product is marketed and sold. It isn't a "product line" or "sub-brand". It is the name consumers would use to identify products made by a specific manufacturer.
     • Don’t include additional language in your brand such as ™, Inc., Corp., or Ltd.
     • Ensure that the brand capitalization is accurate, for example, brand Acme should be entered as Acme and not ACME.
   • Brand owner
     • If you own the brand, select your company name.
     • If rights to use the brand are licensed from another manufacturer or brand owner, select Licensed.
   • Brand website URL
     • Each brand can have only one URL. The URL must begin with http:// or https:// and it should preferably list or reference all products of that brand.
2. We recommend that you also add information in the optional fields:
   • Brand logo
     • Please submit the largest, highest resolution, full-size image you have, up to 10MB file size.
     • The accepted image formats are WEBP (.webp), PNG (.png), non-animated GIF (.gif), JPEG (.jpg/.jpeg), and BMP (.bmp).
     • We recommend images at least 800 pixels in height and width. Don't scale up images or submit thumbnails.
3. Click Save.

After you save your new brand information, it will be listed as "Pending review". Once the brand has been reviewed, it will either display as “Approved” or "Rejected". Any subsequent changes to the information will trigger another review. Keep in mind that information that's "Pending Review" or "Rejected" isn't exported to free listings and/or Shopping ads.

Claim your trademark in Manufacturer Center to easily report counterfeit or trademark violations.

To claim your trademark on Google, you can submit your trademark information in 2 ways:

• While creating a new brand when signing up for a Manufacturer Center account.
• Through your existing brand in your Manufacturer Center account.

Instructions:

1. In your Manufacturer Center, click Brands on the page menu on the left.
2. Click Add Trademark under the “Trademark status” column, and edit your brand information.
3. Click the Add trademark button, then fill in the details and click Confirm.

If no trademark is added, or if it was disapproved, you can also add your trademark from the “Overview” page using the “Recommendation” card. You can also delete your trademark in the “Brands” page by clicking the three dot icon next to the trademark name you want to delete.

To edit your existing brands, follow these steps:

1. Select Brands in the left navigation panel. A table of your existing brands will display.
2. Select the brand you would like to edit by clicking on the brand name.
3. You'll only be able to enter product data for brands that have been claimed. Products uploaded in your feed must have brand names that exactly match the brand names claimed. To edit the information, click Edit Brand.
4. Once your edits are complete, click Save changes, or click Cancel to discard your changes and revert to the original information.

You may need to delete a brand from your account at some point. To do so, follow these steps:

1. From the navigation panel, click Brands. A table of your existing brands will display.
2. Locate the brand or brands that you'd like to delete, and check the box.
3. From the "Actions" dropdown, click Delete.
4. When prompted, click Continue.

Note that deleting a brand is permanent. You may manually re-add a brand if it was deleted by accident, but we will need to re-verify ownership of that brand before exporting data to free listings and/or Shopping ads.

Deleting a brand won't delete the products associated with that brand. Until you select a new brand for the products associated with a deleted brand, the current product information will stop being exported for use in free listings and/or Shopping ads. You won't be able to edit the product information without selecting a new brand, since brand is a required field within product data.

The table on the main "Brands" page displays all the brands that have been uploaded to your Manufacturer account. You can view the fields for which you entered data such as name and website URL. You’ll also have the “Verification status” column.

"Verification status" has 4 values: “Approved”, "Pending review", “Account in review”, and "Rejected".

• Approved: Your brand has been successfully processed and products of that brand are being exported for use in free listings and/or Shopping ads.
• Pending review: Your brand is awaiting review. This status will display if you have just entered a new brand, or if you have edited existing brand information.
• Account in review: Your account is still in review. This status will display when you’ve just created a new account, which is yet to be approved. Once your account is approved, then your brand gets reviewed. Reviewing of your brand isn’t done if your account is still in review. The status may show “Account in review” for a while. This typically happens when your company email address hasn't yet been verified. Visit the “Account settings” page to check if there is an email in pending verification status.
• Rejected: Your brand has data errors and isn't being exported for use in free listings and/or Shopping ads.

You can filter the table by "Verification status" using the dropdown in the upper right corner of the table.

Brands are reviewed for data quality after an account is approved. Google reviews all brands, and may ask for more information if we can’t verify the relationship between the brand and the manufacturer.

To amend your brand details and resubmit for brand verification:

1. Go to the Brands tab.
2. Click the brand that you want to modify, and then click Edit Brand.
3. Make the changes needed and click Save. This generates a new review.

Here are the common brand rejection reasons and how to fix them in Manufacturer Center: