Use the MPN
[mpn] attribute to submit your product’s Manufacturer Part Number (MPN). MPNs are used to uniquely identify a specific product among all products from the same manufacturer. Customers might search specifically for an MPN, so providing the MPN can help ensure that your product is shown in relevant situations.
When to use
Recommended for all products with a unique MPN.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
For details on when and how to submit values in English, learn more about submitting your product data.
| Type | String (Unicode characters. Recommended: ASCII only) |
|---|---|
| Limits | Up to 1000 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text | GO12345OOGLE |
| XML feeds | <g:mpn>GO12345OOGLE</g:mpn> |
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- Submit all relevant unique product identifiers: You are required to submit the brand
[brand]and GTIN[gtin]attributes. When you submit product identifiers, we can better understand your products, connect customers to your products' ads, and make those ads richer. Learn more about product identifier attributes. - Distinguish between variants: Make sure you use the correct MPN for each product. Usually, each variant of a product (For example, different colors or sizes) has its own MPN, so make sure to submit the correct value. Note: An exception is when apparel products have the same MPN. In this case, do not submit any MPNs in Manufacturer Center.
Examples
Food and Beverages
| Product data for 1l of Tanya’s Goat Farm Bio Goat Milk | |
|---|---|
| Attribute | Value |
Title [title] |
Tanya’s Goat Farm Bio Goat Milk - 1l |
Brand [brand] |
Tanja’s Goat Farm |
GTIN [gtin] |
0614141123452 |
MPN [mpn] |
gtmlk-1l |
Electronics
| Product data for a black Google Chromecast 2 - 1080p - Wi-Fi | |
|---|---|
| Attribute | Value |
Title [title] |
Google Chromecast 2 - 1080p - Wi-Fi - Black |
Brand [brand] |
|
GTIN [gtin] |
7894892017139 |
MPN [mpn] |
H2G2-42 |
Variants
If your product comes in multiple colors or sizes, you have different unique product identifiers for each of these variants. For example:
| Product data for a small green Google T-shirt | |
|---|---|
| Attribute | Value |
Title [title] |
Google T-shirt - Green - Small |
Color [color] |
Green |
Size [size] |
S |
ID [id] |
9876-S-GRN |
Item group ID [item_group_id] |
9876 |
Brand [brand] |
|
GTIN [gtin] |
9504000059422 |
MPN [mpn] |
00638HAY |
| Product data for a small blue Google T-shirt | |
|---|---|
| Attribute | Value |
Title [title] |
Google T-shirt - Blue - Small |
Color [color] |
Blue |
Size [size] |
S |
ID [id] |
9876-S-BLU |
Item group ID [item_group_id] |
9876 |
Brand [brand] |
|
GTIN [gtin] |
9504000059433 |
MPN [mpn] |
00638NIC |
| Product data for a small yellow Google T-shirt | |
|---|---|
| Attribute | Value |
Title [title] |
Google T-shirt - Yellow - Small |
Color [color] |
Yellow |
Size [size] |
S |
ID [id] |
9876-S-YELLOW |
Item group ID [item_group_id] |
9876 |
Brand [brand] |
|
GTIN [gtin] |
9504000059446 |
MPN [mpn] |
00638ANG |
Phone or tablet
| Product data for an unlocked midnight blue Google Nexus 6 - 32 GB | |
|---|---|
| Attribute | Value |
Title [title] |
Google Nexus 6 - 32 GB - Midnight Blue - unlocked |
Brand [brand] |
|
GTIN [gtin] |
0614141123452 |
MPN [mpn] |
00638NAGPE |
Products with no MPN
Some products don’t have a unique MPN assigned, and so you don’t need to submit one.