Product line [product_line]

Use the product line [product_line] attribute to show Google where this product fits in your brand taxonomy. It should represent the name of a related group of products. A manufacturer can produce a number of product lines with hundreds of products under each line. Some manufacturers could call this a “product brand”, “sub-brand,” or “collection." This should be a marketing / branding term and not a descriptive term like a product category (for example, “phone”).

When to use

Recommended if your products are arranged in product lines, product families, or collections.

Format

To make sure we understand the data you're submitting, follow these formatting guidelines:

Type	String (Unicode characters. Recommended: ASCII only)
Limits	Up to 1000 characters
Repeated field	No

File format	Example value
Text (TSV)	Nexus
XML (Feeds)	<g:product_line>Nexus</g:product_line>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we’ll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.

• Use a product line [product_line] attribute to indicate your brand/product taxonomy.

Best Practices

• Do not include your company name or specific variants of products as product lines.
• Use a product line [product_line] that would be recognizable by consumers.

Examples