Suggested retail price [suggested_retail_price]

Use the suggested retail price [suggested_retail_price] attribute to tell Google how much you suggest retailers charge for your product. This information is not shown to customers in product ads.

When to use

Optional for all products. 

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type	Alphanumeric
Limits	Up to 50 characters
Repeated field	No

 

File format	Example value
Text (TSV)	99 USD
XML (Feeds)	<g:suggested_retail_price>99 USD</g:suggested_retail_price>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

• Don't include symbols to indicate a currency. Suggested retail price may only contain letters and numbers.
• You must include a 3-letter currency code:
  • The currency code can be placed before or after the numerical value.
• Don’t include tax or shipping cost in your price.
• Submit a price that’s greater than "0".

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Don't include any sale or promotional prices for items.
• Submit a price that can be represented in your target country’s currency (according to ISO 4217). For example, instead of "1.0012 USD", submit "1.01 USD". If your price can’t be represented in your target country’s currency, then we’ll round it to a value that can.

Examples