[color]
attribute to describe your product’s color. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by color, then provide that information through this attribute.When to use
Required for all products in an item group that vary by color.
Required for all apparel items. Recommended for all products for which color is an important, distinguishing attribute.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
For details on when and how to submit values in English, learn more about submitting your product data.
Type | String (Unicode characters. Recommended: ASCII only) |
---|---|
Limits | Up to 1000 characters total (1–40 characters per color) |
Repeated field | No |
File format | Example value |
---|---|
Text feeds | Orange Mango Explosion |
XML feeds | <g:color>Orange Mango Explosion</g:color> |
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- Submit the color of your product.
- Use the same color in your product data as on your landing page. For example, if you use "Toasted Walnut" on your landing page, then submit that value in your product data. Don’t submit "Brown".
-
Submit color
[color]
for all products that vary by color. Use this attribute when your product is a variant that’s distinguished by its color (for example, black suede shoes and blue suede shoes), and also submit each variant with the same value for the item group ID[item_group_id]
attribute. - Include up to 3 colors. If your product is made up of several colors, you can specify 1 primary color followed by up to 2 secondary colors that are each separated by a slash (
/
). For example:Red/Green/Black
. Don’t submit multiple colors with a comma (,
) - Don’t use a number as a color such as "0 2 4 6 8".
- Don’t use characters that aren’t alphanumeric such as "#fff000".
- Don’t reference the product or image such as "see image".
- Don’t include a value that isn’t a color such as "variety", "mens", "womens", "N/A".
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Submit a material value in addition to color to indicate a precious metal. If your product is made of a precious metal, like a gold ring, submit this information with the material
[material]
and color[color]
attributes. - You may use standard color names in your product title. For the color
[color]
attribute, submit the color that matches your landing page. If you'd like to keep the generic color value, use the title[title]
for placing the generic value. For example, a user is more likely to search for "red dress" than "cinnamon apple dress". - Use consistent names of colors across variants of the same product, as well as across multiple products of the same category, for example if you sell a handbag in 3 colors, "red", "pink", and "blue", submit "red", "pink", and "blue" and not "red, pink, and see product for details".
Examples
Unique color names
If you describe your product on your landing page using a unique color, like "Pop Girl" or "High Five", submit that value through the color [color]
attribute. Then add a more standard color name, like "Red" or "Black", to your title [title]
.
Product data for orange Google running shoes, size 6.5 | |
Attribute | Value |
Title [title] |
Google Running shoes - Orange - 6.5 |
Size [size] |
6.5 |
Color [color] |
Mango Explosion |
Product data for yellow Google sun dress, size 10 | |
Attribute | Value |
Title [title] |
Google Yellow Sun dress |
Size [size] |
10 |
Color [color] |
Yellow |
Standard color examples include: "blue", "orange", "yellow", "gray", "red", "green", "black", and "white"
Unique color examples include: "light salmon", "dark tangerine", "desert sand", and "lavender blush"
Variants
[item_group_id]
attribute.Product data for red Google Malibu sunglasses | |
Attribute | Value |
Title [title] |
Google Malibu Sunglasses - Red |
ID [id] |
12345-R |
Color [color] |
Red |
Item group ID [item_group_id] |
12345 |
Product data for blue Google Malibu sunglasses | |
Attribute | Value |
Title [title] |
Google Malibu Sunglasses - Blue |
ID [id] |
12345-B |
Color [color] |
Blue |
Item group ID [item_group_id] |
12345 |
Product data for yellow Google Malibu sunglasses | |
Attribute | Value |
Title [title] |
Google Malibu Sunglasses - Yellow |
ID [id] |
12345-Y |
Color [color] |
Yellow |
Item group ID [item_group_id] |
12345 |
Product data for green Google Malibu sunglasses | |
Attribute | Value |
Title [title] |
Google Malibu Sunglasses - Green |
ID [id] |
12345-G |
Color [color] |
Green |
Item group ID [item_group_id] |
12345 |
Product that has multiple colors
If a single product has multiple colors on it (a pair of shoes that is blue, orange, and purple), you can submit up to 3 colors for a single product. Just specify 1 primary color followed by up to 2 secondary colors that are each separated by a slash ( /
). For example:
Product data for a multicolor shoe | |
Attribute | Value |
Color [color] |
Blue/Orange/Purple |
Product data for a multicolor couch | |
Attribute | Value |
Color [color] |
Brown/Olive Green |
Product data for a multicolor dress | |
Attribute | Value |
Color [color] |
Black/Gray |
Electronics
You can submit colors for products from a variety of categories, such as electronics.
Product data for a Google Nexus 6 phone, midnight blue, 32 GB, CDMA, with contract | |
Attribute | Value |
Title [title] |
Google Nexus 6 - 32 GB - Midnight Blue - CDMA - With contract |
ID [id] |
2345-32gb-midblu |
Color [color] |
Midnight Blue |
Item group ID [item_group_id] |
2345 |
Product data for a Google Nexus 6 phone, cloud white, 32 GB, CDMA, with contract | |
Attribute | Value |
Title [title] |
Google Nexus 6 - 32 GB - Cloud White - CDMA - With contract |
ID [id] |
2345-32gb-white |
Color [color] |
Cloud White |
Item group ID [item_group_id] |
2345 |
Jewelry
Product data for a white gold Google wedding band, 14K, 3mm | |
Attribute | Value |
Title [title] |
Google White Gold Wedding Band - 14K - 3mm |
Color [color] |
White Gold |
Material [material] |
Gold |
Product data for a sterling silver Google celtic knot ring with blue sapphire | |
Attribute | Value |
Title [title] |
Google Sterling Silver Celtic Knot Ring with Blue Sapphire |
Color [color] |
Silver / Blue |
Material [material] |
Sterling Silver |