The theme [theme] attribute defines the theme of a product that carries the image or style of a well known character or concept. Some examples of how to use theme include:
- A sports jersey that has options for different crests such as “Rangers” and “Tigers”
- A backpack that has options for different movie character themes such as "Frozen" or "Thomas and Friends"
- A coffee mug that has different designs such as “art deco” and “bauhaus”
When to use
Required for all products in an item group that vary by theme. Recommended for all products for which theme is an important, distinguishing attribute.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
For details on when and how to submit values in English, learn more about submitting your product data.
| Type | String (Unicode characters. Recommended: ASCII only) |
| Limits | Up to 1000 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text feeds | Rangers |
| XML feeds | <g:theme>Rangers</g:theme> |
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
Examples
Themed apparel
| Product data for themed apparel | |
|---|---|
| Attribute | Value |
Gender [gender] |
unisex |
Size [size] |
M |
Size system [size_system] |
US |
Size type [size_type] |
Regular |
Theme [theme] |
|
| Attribute | Value |
|---|---|
Theme [theme] |
Variants
If your product comes in different versions for each gender, submit the gender for each variant.
| Product data for a men’s, gold Android smartwatch | |
|---|---|
| Attribute | Value |
Title [title] |
Men’s Golden State Android Smartwatch - Gold |
Gender [gender] |
male |
Material [material] |
Gold |
ID [id] |
9856-m-gsw |
Item group id [item_group_id] |
12345 |
Theme [theme] |
Golden State |
| Product data for a women’s, gold Android smartwatch | |
|---|---|
| Attribute | Value |
Title [title] |
Women’s Golden State Android Smartwatch - Gold |
Gender [gender] |
female |
Material [material] |
Gold |
ID [id] |
9856-w-gsw |
Item group id [item_group_id] |
12345 |
Theme [theme] |
Golden State |