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Policy update: Insufficient contact information

July 2021

We’ve updated our “Insufficient contact information” policy. From August 2021, merchants will be able to offer customers more types of contact information on their website while still meeting the Merchant Center guidelines.

What’s changing

Previously, merchants were required to provide two out of three types of contact information on their website: a telephone number, physical address, and/or email address. Merchants are now required to list a minimum of one piece of contact information on their site. They can choose what type of information they include – it could be a “contact us” form or a link to their business profile on social media, for example.

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