Policy update: Political content

August 2021

Google will be updating its Political content policy to disallow political advertising in Ontario during regulated election periods. This change will take effect in late August 2021.

In Ontario, the following types of Shopping ads will be prohibited on Google platforms during a) the 12 months before the writ is issued for a scheduled general election, and b) during an election period as defined by the Ontario Election Finances Act:

Not allowed Shopping ads that feature an Ontario political party, leader of an Ontario political party, or current member or candidate for member of the legislature of the Province of Ontario.

Not allowed Shopping ads that feature an issue with which an Ontario political party, leader of an Ontario political party, or current member or candidate for member of the legislature of the Province of Ontario is associated.

Please review this policy update to determine whether or not any of your Shopping ads fall in scope of the policy, and if so, remove those Shopping ads.

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