March 21, 2022
What’s changing?
You’ll now be able to see your conversions from free product listings by connecting your Merchant Center and Google Analytics property. This can help you measure the direct impact of your Merchant Center product data.
What you need to do
If you have an existing Google Analytics (GA4) property, then you can connect it to your Merchant Center account by visiting the conversions settings page. Note that you’ll need to turn auto-tagging on for this feature to work.
If you don’t yet have a Google Analytics property, you can create one from the conversions settings page in Merchant Center or create a new property in Google Analytics. Keep in mind you’ll need to tag your website appropriately to see conversions reporting in Merchant Center