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Policy update: Login required and Restricted purchase

July 2022

We’ve updated our Editorial & technical requirements policy. The enforcement for the account issues “Login required” and “Restricted purchase” have changed.  

What’s changing

Previously, Merchant Center accounts with the “Login required” or the “Restricted purchase”  issue were automatically disapproved. Now, free listings accounts with this issue status are still active, but their products have limited visibility on Google. This policy change applies to free listings only.

The “Login required” issue status means that customers visiting your store website need to provide account access information, such as entering a username and password or installing a program, before being able to view your products.

The “Restricted purchase” issue status means that the ability to buy products on your store website is limited to certain customers as defined by location, device type, information provided, or some other exclusive criteria. Fields like business information should be optional and content should be consistent and available to visitors in all locations.

Learn more about our editorial and professional requirements to ensure your account and products are active with full functionality

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