Who should onboard with YouTube store:
- Creators (i.e. merchants) who have a YouTube channel and want to sell their products on the channel
- YouTube store platforms that manage the products of creators who want to sell their products on their YouTube channel
Onboard offers directly with your Google Merchant Center account as a creator
If you are an eligible and invited creator, you can onboard your products onto YouTube store. You will need to upload your product data source to Merchant Center and connect your Google Analytics account. Then, you will need to link your data source with your YouTube channel and manage your products on YouTube Studio.
The YouTube store [YouTube_Shopping] destination will be added to your product data source in Google's Merchant Center once you have completed the following onboarding steps.
If you have a Shopify or a Cafe24 shop, visit the YouTube Help Centre to learn how to connect your shop with YouTube.
Onboard offers with YouTube store platforms as a creator
If your product offers are hosted on a partner YouTube store platform, you should work directly with your partner to add your products, ask questions and receive troubleshooting support.
Onboard offers as a YouTube store platform
If you want to onboard or are already onboarded as one of the participating YouTube store platforms (aka shopping platforms or shopping retailers), review the onboarding steps across Merchant Center and Google Analytics.
Overview
YouTube store platforms (aka shopping platforms and shopping retailers) support multiple creator shops and propose linking from their shops to their YouTube channels, which creators must accept in YouTube Studio. YouTube store platforms may organise products as one data source per creator shop or use a single data source to provide products to multiple creators. In both cases, YouTube store platforms must provide custom attributes on each product offer. These attributes must indicate to YouTube which creators' channels the products should be made available to.
Onboarding onto Merchant Center
YouTube store platforms must onboard onto Google Merchant Center through standard merchant onboarding, working together with your YouTube representative who manages additional onboarding processes in YouTube. You must adhere to all YouTube store policies.
Data sources
When uploading data sources for creators, you must provide the following additional custom attributes in your primary data source for each product. This product data can be uploaded per standard Content API or file-based upload methods:
- YouTube store URL: Link to the channel's shop
- YouTube store name: Readable name of the channel's shop
- YouTube channel ID: YouTube channel ID
- YouTube group ID: Unique ID in the form
<company_id/name>:<brand>
Note: The YouTube group ID is a static attribute that's attached to a channel when it accepts your shop linking proposal. If you need to make changes to the YouTube group ID of your creator shop, please contact your YouTube store technical partner. Do not update this attribute when a creator changes their readable shop name, otherwise YouTube will be unable to locate the associated products.
YouTube channel ID fields against those products.Onboarding completed
When all of the above steps have been completed, you'll be able to find the YouTube store [YouTube_Shopping] destination enabled in your Merchant Center data source for the new channel's products.
Manage how you showcase your products
Once you've completed the above steps to onboard onto Merchant Center, visit the YouTube Help Centre to learn how to connect, manage or disconnect your shop on YouTube.