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How to fix: Invalid value [gtin]

Submit a valid value based on Google's product data specification

In this article


Why this issue is happening

This issue occurs when you’ve entered an invalid value for the GTIN [gtin] attribute.

How to fix your issue

To fix this issue, enter a valid Global Trade Item Number GTIN [gtin] attribute value that uniquely identifies your product and adheres to the formatting guidelines.

Type Number (spaces and dashes are accepted, but ignored)
Limits 0, 8, 12, 13, or 14 digits (UPC, EAN, JAN, or ISBN)
Repeated field Up to 10
Schema.org property Product.isbn, Product.gtin8, Product.gtin12, Product.gtin13, Product.gtin14,
Type: Text

Fix products one by one directly in Merchant Center

Step 1 Navigate to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Click on the title of the product you want to fix, then click Edit product.

Step 4 Enter a GTIN [gtin] attribute value that uniquely identifies your product and is valid.

Step 5 Select Save.

Fix multiple products at once

Step 1 Navigate to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.

Step 4 Cross reference the downloaded list with your uploaded product data, and make sure you’ve entered a GTIN [gtin] attribute value that uniquely identifies your product and is valid.

Step 5 Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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