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Update: “Trusted Store” badge rebranded to "Top Quality Store”

May 24, 2023

We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say "Top Quality Store" instead. 

There’s no action you need to take, and the update will not affect your performance metrics at all.


 

The Shopping experience scorecard monitors the experience you provide to customers, and you'll be given a rating of "Excellent", "Comparable", or "Opportunity" on each metric. 

Your Shopping experience scorecard can be found under the Growth section of your Merchant Center account, and there’s nothing you need to do to sign up. Your progress will be monitored automatically, and benefits will be applied to your offers once you meet a certain performance threshold.

The Shopping experience scorecard program is only available if you're participating in Buy on Google or free listings in the US, AU, NZ, and CA.



 

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