Use the store address [store_address] attribute to specify the postal address of your store.
In this article
When to use
Required for each product.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
Learn when and how to submit your product data.
| Type | String |
| Repeated field | No |
| File format | Example value |
| Text feeds | 1600 Amphitheatre Pkwy, Mountain View, CA 94043 |
| XML feeds | <g:store_address>1600 Amphitheatre Pkwy, Mountain View, CA 94043</g:store_address> |
To learn how to format your data for Content API, visit the Content API for Shopping resource.
Minimum requirements
These are the requirements you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Submit a valid postal address.
- Use Unicode characters (Recommended: ASCII only).
- Don't submit invalid unicode characters. These characters are generally added during your file's encoding process. To avoid them, use UTF-8 encoding. Examples of invalid unicode characters include:
- Control characters (for example,
U+200D) - Function characters
- Private area characters
- Surrogate pairs
- Unassigned code points
- Control characters (for example,
- To help prevent encoding issues, submit files in a compressed format.