The “Summary” tab in Analytics offers cards that help you be better informed to make the best decision for your business. The cards allow you to gain better insight on your traffic as well as staying up-to-date on the latest trends.
Here are articles about Merchant Center Analytics to help you:
On this page
Benefits
The “Summary” tab can help you:
- Get a glimpse at the performance of your product, store, and non-product results in one place.
- View key metrics on how products, brands, and more are trending over time.
- Monitor the performance of your store's Business Profile on Google Search & Maps by tracking various metrics over a given time period.
- Learn about the latest trends (what people are searching for on Google).
You can use the information from these cards to determine the best ways to promote your products and further grow your business.
How it works
To get started, navigate to the "Analytics" section in Merchant Center. The “Summary” tab offers a selection of personalized “cards” that are based on your website traffic. You can find answers to key questions and statements such as "How many clicks on Google led to your website", "What people are searching for on Google” and “How many of your products are popular on Google”.
To find out more information and dive deeper into specific search topics, products, or time ranges, click on the card to open up a more advanced experience that provides in-depth information.
What's available
Number of clicks on Google led to your website
For traffic to your website, you’ll have the breakdown of organic traffic versus traffic generated from ads for:
- Products: Traffic from Google to product detail pages on your website
- Store on Search and Maps: Track all interactions with your store's Business Profile on Google Search & Maps
- Non-product website results: Traffic from Google to pages on your website that aren’t product detail pages; these can be your website’s home page, shipping and return policies, product category pages, or others.
What people are searching for on Google
Learn how popular a Search topic and its Search terms compare to the topic’s peak popularity. 100 is peak popularity, 50 is half as popular, and 0 means there wasn’t enough data.
Click View all searches button to explore more detailed information about Search topics and Search terms. Filter or sort your results based on the following dimensions:
- Title: Click Title on the table to sort your topics. Click the title item on the Search topics page to view its respective Search terms.
- Search rank: Google ranks products and brands based on how often customers are searching for them. The smaller the number, the higher your product category ranks in searches. Click Search rank on the table to sort your Search topics or Search terms.
- Search trend: Details how much a product category has increased in popularity compared to a previous period because of customers searching for them more often. Click Search trend on the table to sort your Search topics or Search terms.
- Search term: Click Search term on the table to sort the Search terms.
- Time period: Select a time period from the past 30 or 120 days, and view trend predictions for the next 7 or 30 days.
- Country: One of the countries you sell in is selected by default, but you can explore trends in other countries by changing the filter values.
- Category: One of the categories you sell in is picked by default, but you can view Search terms in other categories by changing the filter values.
The report information is available for download. Click the Download button in the top right corner of the report table to automatically generate a report (.csv). Additionally, you can also click on the 3-dot icon
How many of your products are popular on Google
You can view how many popular products you have and the deeper categories they belong to. The total number of products that changed from the last period to the current period is shown as a percentage.
Click View details button to view more information about popular products or brands. Filter or sort your results based on the following dimensions:
- Your popular products: These are the products you sell that are popular among customers.
- Suggestions: List of popular products and brands on Google that customers are buying from other sellers.
- Out of stock: Filter your products to view only the products that are out of stock.
- Country: One of the countries you sell in is selected by default, but you can explore trends in other countries by changing the filter values.
- Category: One of the categories you sell in is picked by default, but you can view trends in other categories by changing the filter values.
- Time period: Select a time period as weekly or monthly to view the respective trends.
- Availability: Filter based on whether your products are in stock, out of stock, and suggestions. Click Availability on the table to sort your products.
- Add filter: You can add the availability, brand, and title filters, if required, and view the trends based on the filters you’ve added.
- Popularity rank: Google ranks products based on how often customers are buying them. The smaller the number, the higher your product ranks in popularity.
- Title: Click Title on the table to sort your products.
- Brand: Click Brand on the table to sort your products.
- Price Range: Displays the current price range for the respective product. Click Price Range on the table to sort your products.
The information is available for download. Click the Download button in the top right corner of the table to automatically generate a report (.csv). Additionally, you can also click on the 3-dot icon
Who has similar visibility
You can view the list of your competitors to better understand the competitive landscape across Shopping ads and free listings traffic. The list shows the domains of your competitors and a percentage of how often you and other similar merchants received impressions on the same Google page.
Click View details button to view how your business compares against similar and high visibility competitors. Filter or sort your results based on the following dimensions:
- Time period: Select a time period to view respective trends.
- Country: One of the countries you sell in is selected by default, but you can explore trends in other countries by changing the filter values.
- Category: One of the categories you sell in is picked by default, but you can view trends in other categories by changing the filter values.
- Traffic: See how traffic from ads versus free listing affects your visibility and how it stacks up against the competition.
The information is available for download. Click on the 3-dot icon