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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

Incremental Feeds Deprecation

May 2024

This Incremental Feeds feature allowed merchants to create and maintain manual offers easily via uploading a feed file. Existing merchant feeds aren't impacted by this deprecation. They don't need to take any action to continue serving, but future feed files uploaded will need to be the standard primary or supplemental feed types.

After the launch, merchants can freely use the same file they used previously using alternative upload method.

Primary Feeds

Some merchant feeds will be migrated to using Primary Feeds. Behaviors of Primary Feeds that vary slightly from Incremental Feeds uploads:

  • Offers expire after 30 days: To ensure your product data is up-to-date and your feeds run smoothly, we recommend using "Automatic Item Updates" or manually updating your product data regularly.
  • Provide full product data: When uploading a Primary Feed, include all of your product information. If an offer isn’t present in a subsequent upload, it will be deleted.

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