The pickup today feature allows you to highlight your omnichannel purchase options directly on your local inventory ads. To use the pickup today feature, you must implement local inventory ads. In addition, for each product that you opt-in to pickup today, you must offer same day or next day pickup from the time the order is placed. The pickup today feature is compatible with retailers that have implemented product pages with in-store availability.
On this page
Website requirements
For items to be eligible for pickup today, they must meet the following requirements:
- Must provide option to pick up a product: The landing page or the checkout flow must display the option to pick up the product the same day or next day.
- Pick up SLA must be clear: When showing the pick up option in your website, it must be clear when the item will be available for pick up. Must be the same day or next day.
- When using the product page with in-store availability feature: The pickup availability can be displayed after interaction with the store selector or during the checkout flow.
- When using the store-specific product page with in-store availability and price feature: The pickup availability can be shown in the landing page or during the checkout flow.
- Allow customers to complete their order on your website: Customers must be able to purchase or reserve a product via your website for pickup.
- If charged, display the pickup fee: If there are any extra charges for pickup, it must be clear. This can be shown on the checkout flow.
- Must provide pickup confirmation: A notification must be sent when the order is ready to be picked up (for example, by sending an email or SMS).
Data requirements
To implement pickup today, you'll need to add the following attributes to your primary data source or to your inventory data.
| Data source | Attribute | Possible values | Submission requirements |
| Primary data source / inventory data | Pickup_sla [pickup_SLA] |
same_day, next_day |
Required for all products. If pickup today is available for only specific stores, you must provide the pickup_SLA through your inventory data. |
| Primary data source / inventory data |
Optional starting September 1, 2024 |
Buy, reserve, not supported |
Required for all products. If pickup today is available for only specific stores, you must provide the pickup_method through your inventory data. |
Opt into product pickup today
In your Merchant Center account, click the Settings & tools icon
, then select Add-ons.
Select Active.
In the “Local inventory ads” card, click Show me.
Click Show me next to the country you want to set it up.
Select Your pickup experience (Optional).
Select Customers can pick them up on the same or next day.
Add a URL that shows a product page pickup information.
If you have not started onboarding yet, follow the implementation guide.
Pickup today review status
Your pickup today status may show:
- Verified: No further action needed.
- Under review: Check back soon. The URL for your web page is under review. This process can take up to a week.
- Request review: Google reviewed and rejected your URL. Ensure that your URL and business meet the pickup today requirements and make any necessary updates. Then, re-submit your product URL example.
- Action required: An invalid URL has been submitted. Review and update the provided link and click Save.