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Update: Loyalty program now available in Japan

March, 2024

The merchant point program on free listings allows you to surface redeemable points benefits to customers across Google surfaces. Point program benefits will display across different Google properties, such as Google Search, Wallet, and Maps.

Merchants listing their products in Japan via free listings are eligible to use this program.

Some highlights of the program include:

  • You can showcase your logo, the number of points your customers can earn when making purchases, alongside other details of your products on Google surfaces.
  • You can also select third party loyalty programs or payment providers in Merchant Center, and their logos and details can be added to your products.

To get started:

  1. In your Merchant Center, go to the navigation menu on the left.
  2. Click the Growth tab and select Manage programs.
  3. Find the “Loyalty programs” card, and click Get started.

Learn more about setting up point programs in Japan.

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