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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

Generated insights and reports

In Merchant Center, you can now use generated insights that help you summarize performance of your products, generate custom reports, and receive suggestions for what to do next.

Generated insights is an experimental feature in Merchant Center and is only available to a limited number of merchants.

  • You can find generated summary and recommended next steps based on your performance in the “Summary” page under “Analytics”.
  • You can use generative AI to create a custom report in “Custom reports” under “Analytics”.

We are constantly improving the accuracy and quality of generated content, but experimental features may not always generate accurate results. Your queries may be logged for product improvement. Learn more about how we use your data in Google’s Terms of Services.

Generated insights

In your Merchant Center, go to the “Analytics” tab and click Summary. You can find a short summary at the top of the page that helps you quickly understand:

  • recent changes in traffic to product pages on your online store and product traffic data.
  • recommendations to boost your performance.

The content in this short summary is frequently updated based on your latest product traffic data, website traffic data, and suggestions for what to do next in Merchant Center.

Opting out

You can temporarily dismiss the feature using the 3-dot menu on the card.

Feedback and product improvement

You can provide feedback on this experience with the “thumbs up” and “thumbs down” buttons on the card. Content on the card will also be recorded along with your feedback for feature improvements.

Generated reports

In your Merchant Center, go to the “Analytics” tab and click Custom reports. Here, you can use generated custom reports and visualizations to help answer questions about your performance data. Generative AI uses the performance data in your Merchant Center to answer your questions. For example, you can try asking:

  • How do my clicks for this month compare to last month?
  • My top products from last Christmas.
  • Show me my most popular brands by CTR.

You can use this feature in the following scenarios:

  • When you want to quickly generate a report with specific requirements or filters.
  • When you want to explore visualizations that can help answer your questions about your data.

Feedback

You can provide feedback on this experience with the “thumbs up” and “thumbs down” buttons on the card. Your query and any generated content will be collected for feature improvements.

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