Video link [video_link]

Use the video link [video_link] attribute to provide more visuals for your product beyond your image attributes. Videos can show a product from different angles or a demonstration of the product in use.

In this article

• When to use
• Format
• Requirements
• Best practices
• Examples

When to use

Optional for each product.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Requirements

These are the requirements your video will need to meet to be shown on Google. If you don't follow these requirements, we may not use your video.

• All video links must use a video URL, starting with “http://” or “https://”.
• Replace any special characters in video URLs with their URL-encoded equivalents. For example, replace commas with %2C. Refer to a URL encoding reference for a complete list.
• Merchants must own the content licensing rights for ads. No payment to creators will be made through Google. Any compensation must be handled between the brand and creator directly.
• Googlebot must be able to access videos publicly with no restrictions in robots.txt or otherwise.
• Video links should be static and shouldn’t expire.
• Merchants must authorize Google to make modifications to their submitted video links. This authorization allows Google to effectively crop and edit video into derivatives such as previews, thumbnails, and other formats for users.
• Sound is optional.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Use videos with at least a resolution of 720p (1280x720) or 1080p (1920x1080).
• Use videos that show the product in use.
• Submit links for the specific product. Don’t submit videos that represent the whole company instead of the product itself.

Examples