Policy update: British Columbia political content

August 2024

In August 2024, Google will update the Regional Restrictions under the Shopping Ads Political content policy to include regional restrictions in Canada.

In British Columbia, the following is not allowed on Google platforms:

Election advertising as defined under the Election Act, RSBC 1996, c 106.

  • During the pre-campaign period, as defined by the British Columbia Election Act, ads sponsored by a third party sponsor that directly promote or oppose a registered British Columbia political party or the election of a candidate for member of the Legislative Assembly of British Columbia.
  • During the campaign period, as defined by the British Columbia Election Act, ads that directly or indirectly promote or oppose a registered British Columbia political party or the election of a candidate for member of the Legislative Assembly of British Columbia, including ads that take a position on an issue with which such a registered political party or candidate is associated.

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