Local inventory ads and free local product listings policies

The local inventory ads and free local product listings feature are designed to surface local product and shop information to users when the item that they're searching for is available nearby. It's available for retailers who have local bricks-and-mortar business locations in Australia, Austria, Brazil, Canada, Czechia, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Romania, Spain, Sweden, Switzerland, the UK and the US.

To participate in local inventory ads and free local product listings, you must adhere to Shopping ads policies and the following exceptions and additions.

Exceptions

The following Shopping ads policies don't apply to local inventory ads and free local product listings:

• Online payment and transaction requirements. Your site doesn't require an online checkout and payment option. If you offer online checkout and payment, you must adhere to website policies, including the posting of return and refund information. Learn more about quality standards for your ads and website
• Delivery. Given that local inventory ads and free local product listings require an in-store purchase and pick-up, no delivery information is required.

Additional requirements

The following additional restrictions apply to participate in local inventory ads and free local product listings (not Shopping ads):

• You must have a local bricks-and-mortar business location where customers can physically visit, view and purchase the desired item.
• If you require customers to be a club or shop member to purchase products, you're ineligible to participate in local inventory ads and free local product listings. However, if you allow non-members to purchase at different prices, you can participate as long as you use non-member pricing and ensure that non-member pricing is displayed on your landing page. You can also display member pricing if desired.
• You must include any additional fees charged at checkout in the total product price. Follow tax and pricing according to your online offers and add any other additional fees to the product price. For taxes and additional fees charged only in certain locations, we recommend using merchant-hosted local shop front (full) so that your products are eligible to serve for all locations.
• You can't advertise via local inventory ads and free local product listings if your shop's primary purpose is to promote products that violate Shopping ads' content policies.
• You must be physically located in the country at which your ads are targeted.
• You may be asked to participate in inventory verifications.

Personally identifiable information (PII)

Your customers' PII shouldn't be provided with any local inventory ads and free local product listings data. For example, don't include names, email addresses, phone numbers, customer identifiers, payment method information, credit card information, club card codes or any other demographic information that would allow the attribution of such information to a particular individual.

If you breach this provision and provide PII to Google, you remain solely responsible for the disclosed PII.

Google won't disclose timestamps, inventory numbers, quantities or extended amounts that are identifiable to your company. However, Google may publicly disclose generalised availability data.