To ensure the success of your products and to provide a good experience for potential customers, we've developed a set of policies and data quality requirements for Merchant Center. If your product data and website don't comply with our policies, your products might get disapproved or your account could be suspended. These issues can prevent your products from showing on Google.
In this article:
Product-level issues
Product-level issues can occur if the product data you provide doesn’t match the product information on your website, if your product data doesn’t follow the product data specification, or if your products violate our Shopping policy requirements. Product-level issues only affect individual products, not your entire account. Issues for the offer are isolated to that product and don’t impact the status of other products.
There are 2 types of product-level issues:
- Warnings: Products that receive warnings will continue to show across Google, however their performance may be limited. If warnings aren't resolved, they can lead to disapprovals.
- Disapprovals: Disapproved products stop showing across Google. The product-level issue will need to be fixed before the product can be re-approved.
Preemptive item disapproval (PID):
Preemptive item disapproval (PID) occurs if the price or availability of your products don't match between your product data and website landing pages. When a PID is in place, we err on the side of caution and disapprove products that are likely to violate our requirements. A review is required to resolve these issues.
To help prevent disapprovals related to price and availability, you can enable automatic item updates, a feature that may reduce the risk of preemptive product disapproval for price and availability mismatches.
Finding and resolving product-level issues:
All product-level issues can be found by selecting the “Needs attention” tab. All issues associated with a particular product can be found in the “Needs attention” section on the product details page for that particular product. To review all of your disapproved products though, follow these steps:
Instructions to review disapproved products
It’s recommended that you fix product-level issues by editing your product data to correct the issue and then re-uploading your product data via your chosen upload method (such as a file). Each product-level issue also contains a “Learn more” link that directs you to specific instructions for fixing the issue.
To help fix disapprovals related to promotional overlay on images, we recommend you enable automatic image improvements. This feature will try to automatically fix these images by removing promotional overlays. If the removal is successful, the image will be replaced and the products will be reapproved.
Account-level issues
Account-level issues impact all of your products in Merchant Center.
There are 2 types of account-level issues:
- Warnings: If Google finds that your product data or website aren’t in compliance with the product data requirements or violate our Shopping policy requirements, you may receive a warning email with examples of the issues that you need to fix and a warning period in which to fix them. During the warning period your products will continue to appear across Google, however their performance may be limited.
- Suspensions: If you don't manually request a review during the warning period, your product data and website will be reviewed once more at the end of the warning period. If all your issues are resolved, the warning will be lifted and your products will show as normal. If any of the issues aren't resolved, your account will be suspended and your products will be disabled from appearing across Google. You’ll also receive an email containing all the relevant information and notifying you that your account has been suspended.
Initial review:
When you upload products to your account for the first time, your products and website will be subject to an initial review to ensure they meet our Shopping policy requirements. However, the following requirements need to be met before a feed can be sent for review:
Review requirements
- Your account must have shipping settings that are set up on the account or item-level
- Note: Applicable only for countries where shipping is required
- Your account must have a feed that was created for the target country
- Your account must have a URL that is claimed and verified
- Your account must have a verified business phone and address
- United States only: Your account must have tax settings set up at the account or item level
The review process can take up to 3-5 business days for Shopping ads but may be longer for other programs. During that time, your products will remain in a “Pending” status. Additional changes to your product data and website may further delay the review process. If the review reveals that your products or website don’t comply with our Shopping policies, your account will be suspended immediately and you’ll receive a notification email with further details. If the review is successful, your products will become eligible to serve across Google.
Finding and resolving account-level issues:
Account-level issues show in a banner at the top of your Merchant Center account. You can click Review and fix or Fix in the banner to follow the in-product flow to resolve your account-level issue. You may also view account-level issues by following these steps:
Instructions to view account-level issues
Request a review
In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.