Unit pricing measure [unit_pricing_measure]

Use the unit pricing measure [unit_pricing_measure] attribute to define the measure and dimension of your product. This value allows users to understand the exact cost per unit for your product.

In this article

• When to use
• Format
• Minimum requirements
• Examples

When to use

Optional for each product

If customers might be interested in the price per unit for your product and it falls into one of the following categories, then we recommend that you submit the unit pricing measure [unit_pricing_measure] attribute.

This attribute is optional, but you may be required to provide this information based on local laws or regulations.

Some products that often use this attribute:

• Hardware
• Office Supplies
• Food
• Beverages
• Flooring
• Business Cards
• Perfume

Format

Follow these formatting guidelines to make sure Google understands the data you submit.

Learn when and how to submit your product data in English

To format your data for Content API, go to the Content API for Shopping resource

Minimum requirements

These are the requirements you need to meet to show your product. If you don't follow these requirements, we disapprove your product and let you know in your Merchant Center account.

• Submit the total amount (number) and units that make up your product. For example, if you submit "3 USD" for the price [price] attribute, "150 fl oz" for the unit pricing measure [unit_pricing_measure] attribute, and "100 fl oz" for the unit pricing base measure [unit_pricing_base_measure] attribute, then the unit price is 2 USD / 100 fl oz.
• Include the denominator for your unit price. This attribute is useful when products like yours are typically shown as the price for a specific number of units. For example, you might sell 150 ml of a specific perfume, but users are interested in seeing the price per 100 ml.
• Submit a price that can be represented in your target country's currency (according to ISO 4217). For example, instead of "1.0012 USD,"submit "1.01 USD." If your price can’t be represented in your target country's currency, then we round it to a value that can.
• Submit either the unit pricing measure or the energy efficiency class (using the energy efficiency class [energy_efficiency_class] attribute). Do not submit both. If both attributes are present, only the energy efficiency class will be shown.
• Don't provide more than 2 digits after a decimal. If you include more than 2 digits after the decimal, the digits are automatically rounded to the nearest acceptable value. For example, 1.0234 is rounded to 1.02, and 29.8999 is rounded to 29.90.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we disapprove your product and let you know in your Merchant Center account.

Examples