Show users that you offer free and fast shipping

Free and fast shipping annotations allow you to showcase your products that you can ship quickly and with reliable fulfillment experiences for customers. To participate, you'll need to provide shipping that is:

• Free: A product can be shipped free of charge to the customer (or free if product price meets minimum basket).
• Fast: A product can be delivered to a customer within a specified time and that varies with country.

On this page

• Requirements
• How to set up account shipping service if only a subset of your products are eligible
• Verification
• Shipping annotation

Requirements

You can enable free and fast shipping annotations in your Shopping ads and free product listings. Before doing so, you need to have:

An active Merchant Center account with products in the United States, Australia, Brazil, Canada, India, Japan, United Kingdom, and New Zealand.

Active products in your Merchant Center account which you can identify as free and fast

• You can choose to opt in your entire product inventory or a subset of products.
• You may choose between nationwide coverage or a subset of postal codes.

Shipping settings configured for free and fast

• This can be done at the account level, or through item-level shipping [shipping] attributes in your product feed. You may also make shipping setting changes using the Content API.

Product landing or detail pages and checkout pages to message free and fast shipping

• For eligible products, the corresponding checkout page must have at least one shipping option consistent with free and fast criteria.
• Product landing pages must not have shipping information inconsistent with free and fast shipping.
• The shipping speed you submit to Merchant Center must match what is on your website. If you can’t match the speed exactly, overestimate the figures you submit to Merchant Center.

Note: Google will verify whether your shipping speed and cost meet the requirements before showing the fast and free shipping annotation.

Learn more about Checkout and landing page requirements to show users free and fast annotation on your ads.

How to set up shipping service for eligible products

If only some of your products are eligible for free shipping:

Create a dedicated shipping service just for these products. You can create a shipping rate table to define a single rate for all orders or create rules based on one or 2 dimensions.

Learn more about how to set up Shipping rate table and shipping label.

Update the shipping label [shipping_label] attribute in your feed for items that are eligible for free shipping. The value in the attribute should match the shipping label [shipping_label] attribute set up in your account.

• Option 1: Update using your primary feed input source
  • In your primary feed, modify the feed to include the shipping label [shipping_label] attribute.
• Option 2: Using feed rules
  • Using feed rules, create or edit a rule set on the shipping label [shipping_label] attribute.
    • In order to tag only specific products in feed rules, you can set rule conditions to target specific brand or category combinations.
• Option 3: Using supplemental feeds
  • Using supplemental feeds, update the shipping label [shipping_label] attribute by populating a list of IDs and corresponding shipping label.

If only some of your products are eligible for fast shipping:

If transit times vary depending on the product, you can create shipping labels within your account shipping settings, which can then be assigned to sets of products using the shipping label [shipping_label] attribute in your feed. Learn more about how to Set up shipping label.

1. On the “Product” page of the shipping policy where you select products that share shipping costs and delivery options, select “Specific products” and add Shipping Label you specified in your product data for a particular set of products.
2. Update the shipping label [shipping_label] attribute in your feed for a group of items to which the same shipping policy is applied. The value in the attribute should match the shipping label [shipping_label] attribute created in your account in which they belong.
   • Option 1: Update using your primary feed input source
     • In your primary feed, modify the feed to include the shipping label [shipping_label] attribute.
   • Option 2: Using feed rules
     • Using feed rules, create or edit a rule set on the shipping label [shipping_label] attribute.
       • In order to tag only specific products in feed rules, you can set rule conditions to target specific brand or product category combinations.
   • Option 3: Using supplemental feeds
     • Using supplemental feeds, update the shipping label [shipping_label] attribute by populating a list of ids and corresponding shipping label.

If you offer free shipping only to specific areas of a country

Set up different shipping rates for specific areas within countries based on postal code or administrative region. You can also create custom regions and reuse these regions to set up shipping. This shipping option is currently available for Australia, Brazil, Canada, India, Japan, New Zealand, United Kingdom, and the United States.

Learn more about how to set up shipping settings for different Regions.

If you offer fast shipping only to specific areas of a country

• Option 1: Set the transit time based on delivery destinations

  • Set up different shipping speeds for specific areas within countries based on postal code or administrative region. Learn more about how to set up shipping settings for different Regions.
  • Use shipping labels to provide more accurate estimated delivery dates to your customers when shipping different groups of products from different locations. Learn more about how to Set up shipping label.

• Option 2: Calculate shipping speeds based on your carrier (France, Germany, and US only)

  • This option allows Google to estimate your shipping speeds by using your ship from location and customer’s location, plus information from your shipping carriers. Note that the shipping speed on your checkout page must not exceed what is calculated this way. Learn more About letting Google calculate your shipping speeds.

• Option 3: Calculate shipping speeds by providing your historical order tracking data (US only)

  • This option allows Google to estimate your shipping speeds by using your order tracking IDs to project shipping speeds for your customers. You can provide the data either by linking to a partner or by manually uploading a file. It can also be used to validate your shipping settings. Learn more About shipping data verification.

Verification

Validating your shipping settings is an important part of assuring a positive customer experience. There are several options to do so.

Option 1

When your shipping settings are configured for free and fast, Google automatically verifies your shipping settings by reading the data on your landing and checkout page.

Option 2 (US only)

You can also validate your shipping settings by providing your historical shipping data, either by linking to a partner or by manually uploading a file. Learn more About shipping data verification.

Shipping annotation

After your eligibility has been verified, the free and fast shipping annotation will automatically be added to the corresponding Shopping ads and free listings for eligible inventory.

Note that there are various factors that affect how and when the annotation is displayed irrespective of the verification status.

Related links

• Set up shipping settings
• Checkout and landing page requirements to show users free and fast annotation on your ads