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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you.

Optimise for unique product categories

Google has recommendations for you if you're advertising certain types of products or trying to reach certain markets.

Best practices for business-to-business (B2B) advertising
Best practices for submitting unsupported variants
Best practices for advertising customised products
Best practices for advertising software subscriptions
Best practices for advertising clothing and accessories
Best practices for listing wireless products and services

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