Promotions

This illustration shows a person viewing a retail promotion in Google Shopping.

Promotions allow you to distribute online offers on Shopping ads as well as free product listings appearing on the Shopping tab in the US (may also appear outside of the US as well).

Watch this video to learn more Watch a short video about promotions.

About promotions

Policies and requirements

Promotions policies
Editorial requirements

Get started

About promotions implementation
Implementation guide
Create and manage promotions with third-party partners
Manage automated promotions

Feed specifications

Promotions feed specification
Add structured data attributes
Promotion ID [promotion_id]

Manage your promotions

Promotion approval process
Local promotions
About dynamic promotions

Promotions FAQs

Policies and requirements
Live display and performance tracking

Troubleshooting

Request a review for your issues

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