Submit news content labels

You can use content labels as suggestions to highlight and sometimes label specific types of content to users.

To help Google classify your content, we recommend that you add URLs and labels to specific areas or even your entire site. The applicable content labels to choose from include ‘Opinion’, ‘Satire’, ‘User-generated’, ‘Press release’ and ‘Blog’.

Learn more about what each label means.

How to set up content labels

Important: To add content labels, you must verify your website property.

1. On your computer, go to Publisher Centre.
2. Select your publication.
3. Under 'More options', click Add content labels.

Site-wide content labels

Important: To add content labels, you must verify your website property.

If your site has various types of content, leave this empty.

1. Click + Site-wide content labels.
2. From the drop-down, select the appropriate content label for your whole site.

Area content labels

1. Click + Area content labels.
2. Add the URL for the ‘News’ sections of your site.
3. Select the labels that best describe your content.
4. For example, ‘http://example.com/opinion’ labels as ‘Opinion’.

Important: Any new content label added in the Publisher Centre must have an associated label. Some publishers might find content labels without any labels in their publication. These were sent over from the previous version of the Publisher Centre.

Edit a content label

1. On your computer, go to Publisher Centre.
2. Select your publication.
3. Under 'More options', click Add content labels.
4. To the right of the content label that you want to edit, click Edit.
5. Update the section labels or URL for your content label.
   • For example, add an ‘Opinion’ label to this section: http://example.com/opinion.
6. Click Save

Delete a content label

1. On your computer, go to Publisher Centre.
2. Select your publication.
3. Under 'More options', click Add content labels.
4. Next to the content label that you want to delete, click Remove .

Tip: In the content tab, you can find the content label marked as 'Deleted'.

Optimise your content labels

Best practices on web-crawled content also apply to content labels. Learn more about web-crawled content best practices.