To preview every iteration of your dynamic creative, go to the Preview step of the Dynamic Content tab.
Previewing in Dynamic Content is different from previewing in the Creatives tab. The Preview in the Creatives tab shows you only the creative template and any testing values used in the assets. The Preview in Dynamic Content shows the content from your dynamic feed. You can also use this dynamic preview to test different values in profile fields if you're using them.
Preview a dynamic creative
You can choose which feed rows to preview by selecting filtering values from your dynamic profile. You can also use these filtering options to create groups of previews for each creative concept in your campaign. After filtering, you can add a group of previews to a preview sheet to organize and share them for review.
Preview dynamic creative variants
When you first open the preview, it will be blank until you add filters. You can filter based on the rules in your dynamic profile or you can filter using feed row IDs, formerly called "forced preview".
- To show or hide creatives in the preview, use the Creative filter.
- To show creatives, check the checkbox next to the creative name.
- To hide creatives, uncheck the checkbox next to the creative name.
- Choose a preview type:
- To preview using the filtering rules you set up in your profile, select filter by dynamic criteria.
- To ignore your filtering rules and force a preview of a specific row ID, select filter by feed row ID.
- Select values for each filter to preview the creative content for the matching rules. If you choose filter by feed row ID, select the feed row ID to preview.
- If the feeds in your profile have more than 10,000 rows, dynamic preview filters do not include autocomplete feed values. Instead, type the first 3 or more characters of a value to search. The feed values matching your search will appear in the drop-down.
- You'll also need to enter full values if:
- Values are less than 3 characters, for example, country codes
- Values are dynamic targeting keys (Note: you can separate multiple targeting keys using commas)
- Click Apply to preview the matching creative content.
- Each creative in the preview sheet includes 2 options:
- Refresh
: Replay a creative's animation.
- Information
: View details about the creative.
- Refresh
When you want to preview creative variants using the filtering rules you set up in your profile, filter by dynamic criteria.
- The filterable columns from your feed appear as menus you'll use as preview filters. For each field, select a feed value from each of the drop-downs to preview creative content.
- To preview the creatives matching your filters, click Apply. The preview updates to show the creative variations that match your filter selections. If the filters don't match a feed row, you'll see either your defined default creative or an error. Change or remove filters to match the creative variation you want to preview.
Example
When you want to preview a particular feed row without using filtering rules, filter by feed row ID.
- Select a value from the unique ID column in your feed using the menu. The matching creative content appears in the preview.
- If your feed is large, you may need to type the first few characters or copy and paste the feed row ID.
For complex feeds in draft mode, avoid filtering by feed row ID. Filter by dynamic criteria instead. Complex feeds use multiple filtering strategies like dependent selection, proximity targeting, and date scheduling.