Automate spend in a plan with a budget bid strategy

For each plan, you can manage the spend by manually setting and changing individual campaign budgets, bids, and bid adjustments, or you can optionally set up a budget bid strategy (also referred to as a budget strategy) to optimize spend.

One budget bid strategy is created per campaign group, even if each plan for the group includes a different goal and different settings for the budget bid strategy.

The primary focus of a budget strategy is to spend the amount specified in the plan. This means that you can anticipate variations in daily or weekly spend as the budget bid strategy makes changes to optimize how the entire amount is spent.

Instructions

1. Start creating a plan.
2. Enter the settings that you want. Each plan includes settings for:
   • Time period covered by the plan
   • Campaign group (or campaign groups) the plan applies to
   • Key-metric target (conversions, conversion value, clicks)
   • Target spend
   • Performance targets
   • Forecast and comparison charts (with or without a budget bid strategy)
   • Spend allocations (automatic and custom)
   • Plan summary
3. Click Continue until you reach the "Adjust forecast" page.
4. On the right-side panel under “Your Plan”, you can adjust your target spend and other settings applicable to your selected key metrics. For example, if you select “Clicks, Average CPC” as your key metric, you can adjust your target average CPC and target clicks.
5. Under “Your Plan”, click the “Budget bid strategy” toggle.
6. Click Continue to review your plan settings.

Learn how to Manage and forecast spend in a plan.