Use custom dimensions in reports and automated rules

Just as you can apply custom dimension values to campaigns, ad groups, product groups, ads, or keywords, you can also use custom dimensions in reports and automated rules.

View reports

For each custom dimension and secondary dimension that you create, you can follow "Build reports" link to create a report. The report includes primary and secondary custom dimensions. You can augment the report by adding more attributes and metrics.

For example, you can build a report that shows the total number of clicks and conversions for each "Product line", and another report that shows the total number of clicks and conversions for each "Department".

Use custom dimensions as columns and filters

Create filters to show only the campaigns or other items that are associated with a specific custom dimension or secondary dimension value.

For example, you can filter the keyword report to show only the keywords used for marketing your "Outdoor furnishings" product line.

Sort reports with custom dimensions

Add custom dimensions as columns in your reports. Then you can use the columns to sort the table.

Use as attributes in Report Editor reports

When you create Report Editor reports, use custom dimensions as attributes to further sort and filter your results with greater precision. Unlike labels, only one value per custom dimension is associated with each campaign, ad group, ad, or keyword, allowing you to measure partial or full credit for conversions more precisely.

For example, a bar chart can show a bar for each custom dimension value.

Instructions

1. Sign in to your Search Ads 360 experience.
2. From the page menu on the left, click Campaigns, Ad groups, Ads, or Search Keywords.
3. Click the columns icon above the table.
4. In the table of columns next to “Custom dimensions”, click the down arrow .
5. Select your custom dimensions. 
    To add a new custom dimension, click  Custom dimension.
6. Click Apply. You can then use the column to sort your data or use a filter to show only the entries that use one or more specific dimension values.

Create a report that's organized by custom dimensions

1. Sign in to your Search Ads 360 experience.
2. On the toolbar, click the reports icon , then select Reports.
3. Click  Custom button, then select Table, Line chart, Column chart, Bar chart, or Scatter chart.
4. From the dimensions, metrics, and segments panel on the right, drag a metric, such as Conversions or Location, onto a blue highlighted area under the chart type. 
5. The canvas shows your data. You'll see one row for each custom dimension value.

Benefits of using custom dimensions in automated rules

Automated rules let you set conditions so your campaigns can automatically adjust things like campaign budgets, keyword bids, or pause ads in response to inventory levels.

You can use custom dimensions as the basis for conditions in the following types of automated rules:

• Campaign rules
• Ad-group rules
• Keyword rules
• Ad rules

To use custom dimensions in rule conditions:

1. Sign in to your Search Ads 360 experience.
2. Navigate to the relevant manager, sub-manager, or client account.
3. From the page menu, under “Tools & settings”, click Bulk actions.
4. Click Rules.
5. On the "Rules" page, click the plus button .
6. Click the type of rule you want to create (e.g., + Campaign rules).
7. In the "Action" panel under "Conditions", click Add condition.
8. Click the corresponding conditions list (e.g., if you're creating an ad-group condition, click the "Ad group conditions" list).
9. Expand Custom dimensions and choose the custom dimension you want from the list.

Learn more about creating automated rules.