Create a data exclusion event
We recommend that you remove data from a bid strategy or a conversion goal only if a significant amount of data is corrupt or missing from some time period. Data could be corrupt, if, for example, bad data from offline conversions is added to Search Ads 360. Missing data could be caused by an abnormal event such as a planned or unplanned web site outage. Bid strategies and conversion goals are designed to handle routine data variations from events such as “Black Friday” or “Singles Day” by considering data over the history of the biddable item rather than a single day.
- Sign in to your Search Ads 360 experience.
- On the left navigation panel, click the Bidding & planning drop-down.
- Select Advanced controls.
- Click the Exclusions tab.
- Click the plus button
to add a new data exclusion event.
- In “Settings”, type a name for the event.
- (Optional) Enter a short description of the data exclusion event.
It might be useful for you to explain why the data is excluded. The name of the event is displayed in the bid strategy performance graph. The description is displayed when you point to the event.
- Enter start and end dates that occur in the past. Also enter a time range for the event. The time zone matches your browser’s time zone.
Even though you can specify an event that is only a couple of hours, Search Ads 360 excludes data for the entire day (24 hours). The maximum time range for an event is 365 days.
- In “Scope”, select accounts, campaigns and devices for this adjustment. Video and App campaigns aren't available. You can filter using one of the following options:
- Specific accounts: You can choose to select “All campaign types” or individual campaign types to modify.
- Specific campaigns: Click the pencil icon
. You can either select specific campaigns by selecting the applicable checkbox or search for a specific campaign using campaign ID or name. Click Done.
- Select the devices (Computers, Mobile phones, Tablets) for this adjustment.
- Click Save.
- Confirm the new data exclusion event by confirming all the information is correct, as this will alter your bid strategies.
- Click Create Data Exclusion.
- To view your new data exclusion event, wait for a few minutes for the page to reload.
. You can either select specific campaigns by selecting the applicable checkbox or search for a specific campaign using campaign ID or name. Click Done.