Remove a seasonality adjustment

You can remove a seasonality adjustment from Search Ads 360 entirely or just from selected bid strategies. You can also reactivate seasonality adjustments that have been previously removed.

Remove a seasonality adjustment from Search Ads 360

1. Sign in to your Search Ads 360 experience.
2. On the left navigation panel, click the Bidding & planning drop-down.
3. Select Advanced controls.
4. Click on the Seasonal tab.
5. Select the checkboxes for the seasonality adjustments that you want to remove. If you're having trouble finding the items that you want to remove, you can filter the list to only show seasonality adjustments.
   1. Click Add Filter.
   2. Use the search box to find the event type and click it.
6. Click Remove.
7. Confirm the new seasonality adjustment edit by checking all the information is correct, as this will alter your bid strategies.
   • Removing seasonality adjustments may change how your bid strategies perform. Before you remove an adjustment, confirm that the conversion data from this period is accurate.
8. Click Remove. The seasonality adjustment is removed from all the bid strategies it was applied to.

Remove a seasonality adjustment from selected Search Ads 360 bid strategies

1. Sign in to your Search Ads 360 experience.
2. On the left navigation panel, click the Bidding & planning drop-down.
3. Select Advanced controls.
4. Click on the Seasonal tab.
5. Select the checkbox next to a seasonality adjustment. You can select multiple checkboxes to edit more than one seasonality adjustment.
6. Click Edit in the blue bar above the table.
7. In the “Scope” section, select the “Specific campaigns” button.
8. Click on the pencil icon
9. You can see the total number of campaigns within that account.
10. Do one of the following to remove the event from a bid strategy:
    • In the list of selected bid strategies in the right panel, click the remove icon
    • In the list in the left panel, clear the bid strategy's checkbox.
11. Click Done.

View removed seasonality adjustment

You can't reactivate a seasonality adjustment event after it has started.

1. Sign in to your Search Ads 360 experience.
2. On the left navigation panel, click the Bidding & planning drop-down.
3. Select Advanced controls.
4. Click on the Seasonal tab.
5. Click on the 3-dot icon above the table, then select Show removed.