Edit a seasonality adjustment

You can edit an existing seasonality adjustment event to change such things as the start and end times, adjustment and discount amounts, and bid strategy associations.

1. Sign in to your Search Ads 360 experience.
2. From the page menu, under “Bidding & planning”, click Advanced controls.
3. Click the Seasonal tab.
4. Select the checkbox next to a seasonality adjustment. You can select multiple checkboxes to edit more than one seasonality adjustment.
5. Click Edit.
6. Change the following fields as desired:
   • Name
   • Description
   • Start date and time and End date and time (can't be changed if the date or time occurs in the past)
   • Seasonality adjustment
   • Conversion rate adjustment
7. Click Save.
8. Confirm the new seasonality adjustment edit by checking all the information is correct, as this will alter your bid strategies.
9. Click Save Seasonality Adjustment.