About recurring plans

If you use a similar plan from week to week or month to month, you may want to create a recurring plan. Recurring plans are part of a series in which the next plan is automatically created. A recurring plan runs during a set period of time and a fixed spend for a specific conversion value. These plans also include custom allocations and use a budget bid strategy to manage the spend.

If you use a budget bid strategy, recurring plans activate by default.

Additional details about recurring plans

Only one recurring series can be scheduled per campaign group.
Recurring plan time ranges can't overlap with date-specific plans and vice versa.

Learn how to Create a recurring plan.

Duration of each recurring plan

The date range for a recurring plan defines how long each plan in the series will run. You can select when the date the series will start in the custom time range. For example, if you choose February 15 as the start date for a recurring plan, Search Ads 360 will automatically create another plan with the same settings, that will run from March 15 to April 14, and every month thereafter.

If you schedule a plan to recur weekly, Search Ads 360 will automatically schedule subsequent plans every 7 days. Weekly plans can start on any day of the month.

Define a custom time range

Set any custom time range to suit your business. If you want each plan in a recurring series to run for 40 days, or 10 weeks, or 8 months, you can set a custom time.

Recurring plan status

Search Ads 360 creates recurring plans one at a time. While one plan in the series is running, Search Ads 360 will create or schedule the next plan.

Over the course of a recurring plan, the status of each plan will be:

Recurring: The initial plan in a series, or the next automatically scheduled plan in a series.
Running: A plan that has already started.
Completed: Plan has ended for a selected time range.

End a series

You can remove a recurring plan. If you remove a scheduled plan, the series ends and no more plans will be automatically created. If you remove a running plan, you stop only that plan. The next plan in the series will still be scheduled automatically.

Update a recurring plan

You will likely have the same goals for your budget, but you may need to spend a different amount one month, or specify how much you want to spend on a particular day or week.

In a plan that is currently running, or in the next scheduled plan in the series, you can edit the total budget, set custom allocations, or update other plan settings.

Edit one plan in a recurring series

In a plan that is running, any changes you make apply to only that plan.

Edit the series of plans

In the next, scheduled plan in a series, most changes that you make will apply to all future plans in the series. The exception is custom allocations, which only apply to a single plan.

Any custom amount that you specify applies to only that individual plan.

Periodically review plan performance

Even though recurring plans are scheduled and run automatically, you should check the plans periodically, especially those that are managed with a budget bid strategy. Each plan provides performance estimates and allocates spend based on your goals and performance history. The estimates are also updated over time.

Next steps

Create a recurring plan
Set the budget for the group of campaigns

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