Universal Analytics properties will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.
Displays the number of pageviews for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360.
For example on the Keywords tab, this column shows the number of pageviews attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of page views for all keywords in the report.
This column is automatically migrated into the new Search Ads 360.
Unique Pageview
A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times. Learn more.
Add this column to your report
Select one of the following options to add this column to a report:
- Add this column to an existing report.
- Add this column from a custom conversion column or custom formula column.
- Specify the
GA_page_viewsvariable in the custom formula column.