After you link Google Analytics 4 and Search Ads 360, Analytics starts sending data to Search Ads 360. Here are some best practices for using Analytics data in Search Ads 360.
Leverage your existing Google Analytics 4 conversion data
Leverage your existing Analytics conversion data by creating a bid strategy that optimizes Analytics conversions.
Implementing new conversion tags can often take several days because you need to rely on IT teams. This solution lets you make use of your existing Google Analytics 4 conversion events to optimize campaigns and report on them.
Please keep the following in mind:
- Create custom conversion events: If you want to include things like pages/screens per visit or engagement conversions in your bid strategies, you need to create new conversion events based on those conditions.
- Wait at least three weeks after linking: Search Ads 360 will start collecting Google Analytics data when you link to an Analytics property. Search Ads 360 won’t have data before this because Google Analytics can’t attribute conversions to Search Ads 360 visits for the old data. Therefore, to ensure Search Ads 360 has enough data to fully optimize on the biddable items, please wait at least three weeks after linking before using bid strategies.