Invalid bid strategy type

A bid strategy type is how you've chosen to set bids for your ads. If your bid strategy type is showing as invalid, you’ll need to select a new bidding strategy to start running ads. Otherwise, the campaign will stop serving until a valid bid strategy is assigned.

Reasons why your bid strategy type is invalid

Your bid strategy may show as invalid for the following reasons:

• The campaign was part of a portfolio bid strategy owned by a Search Ads 360 manager account, and the manager account is unlinked.
• You copied and pasted a campaign belonging to a manager-owned portfolio bid strategy into an account that is not linked to the same manager.
• You previously selected a bid strategy that is no longer available.

View your bid strategy type

1. Sign in to your new Search Ads 360.
2. From the page menu on the left, click Campaigns.
3. Click the columns icon  above the table.
4. On the “Modify columns for campaigns” page, click Attributes to expand the section.
5. Select the checkbox for "Bid strategy type".
6. Click Apply. You’ll now see the “Bid strategy type” column in the table.

Learn more about the bidding strategies found in the “Bid strategy type” column. 

Fix an invalid bid strategy type

If your bid strategy is invalid, you’ll need to select a new bid strategy before your campaign is eligible to serve.

1. Sign in to your new Search Ads 360.
2. From the page menu on the left, click Campaigns.
3. Click the “Add filter” button above the table.
4. In the dropdown, click Attributes, then click Bid strategy type.
5. Select the checkbox for “Invalid”.
6. Click Apply.
7. Select the checkbox next to the campaign you’d like to make changes to. 
8. In the blue bar above the table, click Edit, then select “Change bid strategy” from the dropdown.
9. Choose a new bid strategy, then click Apply.