Google Ads Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real time and across channels using Smart Bidding.
By using your Search Ads 360 Conversion data, you can have your Google Ads Performance Max campaign automatically optimize bidding towards the kinds of conversions that matter to you most.
Enable Search Ads 360 Conversion for Google Ads Performance Max
After you met the requirements in the previous article, to enable Google Ads Performance Max to use Search Ads 360 Conversions goals for Smart Bidding in Search Ads 360
- Sign in to your new Search Ads 360.
- Navigate to your new Performance Max campaign.
- Click Settings, then click Conversion goals.
- Select Search Ads 360 and Google Ads.
- To edit your SA360 goals, click the pencil icon
- To add a Google Ads goal, click the plus button
- Click Save.