Download a bulksheet to use

A bulksheet is a spreadsheet that contains data for creating or editing campaigns, ad groups, keywords, custom dimensions, and other items in the new Search Ads 360.

For each type you create, the bulksheet must contain a specific group of columns, and the columns must be labeled with specific, pre-defined names. To see which columns and names are required, you can download bulksheet templates or download an editable report that contains the items you want to update.

You can also use bulksheets to create sitelinks in Google Ads and Microsoft Advertising client accounts.

The Search Ads 360 bulksheet schema has changed. Some columns have been renamed, some have been removed, and new columns have been added. If you've used bulksheets to upload data to the previous Search Ads 360, you will need to make some changes to migrate those bulksheets to the new Search Ads 360. Learn how to Migrate bulksheets to the new Search Ads 360.

On this page

• Download a bulksheet template
• Download an editable report to use as a bulksheet
• Multi-entity downloads

Download a bulksheet template

1. Sign in to your Search Ads 360 experience.
2. Click the Tools & Settings icon , then click Uploads under Bulk actions.
3. On the Uploads or Schedules tabs, click .
4. In “Download template (optional)”, click Download.
5. In “Download templates”, click the template type and format as per the requirement.
   • The template opens in the new tab with pre-populated column headers. Under these columns you can edit and save values accordingly.
6. Click Download.

Download an editable report to use as a bulksheet

Downloading your bulksheet from a scoped entity page (for example, Campaigns or Ad groups) or from Custom Dimensions gives you the required editable columns and populates those columns with your existing data. This will allow you to make line item changes to your data rather than having to manually import the required new data.

Download an editable report for an entity

1. Sign in to your Search Ads 360 experience.
2. Navigate to a manager or sub-manager account.
3. On the page menu, click the page for which you want to download an editable report (for example, Keywords, Ad groups, or Campaigns).
4. Click Download .
5. Select a format.
6. In your local “Downloads” folder, click the editable report to open it and edit as required.

Download an editable report for custom dimensions

1. Sign in to your Search Ads 360 experience.
2. Navigate to a manager or sub-manager account.
3. Click the Tools and settings icon on the top right corner, and then click Custom dimensions.
4. Click the item you want to download from the page menu.
5. Click Download .
6. Select a format.
7. In your local “Downloads” folder, click the editable report to open it and edit as required.

Multi-entity downloads

In the new Search Ads 360, you can download a report containing information about more than one item or “entity”. For example, your report can contain data about both campaigns and ad groups.

1. Sign in to your Search Ads 360 experience.
2. Navigate to a client account.
3. On the page menu, click the page for which you want to download an editable report (for example, Keywords, Ad groups, or Campaigns).
4. Click Download.
5. Click More options.
6. In the “Download” dialog, select a report format option from the dropdown.
7. If required, select Compress file to create a zip file of the report on download.
8. To add another entity to the main entity from the page in which you clicked Download, in “Segments and more row items”, select the next entity you want to add from the drop-down.
9. Repeat Step 8 for any further entity data you want to add. Once an entity type is added, “Totals” no longer applies (the summary would inadvertently include “Ad group” values to the summary, for example) and is disabled.
10. Select All editable columns for Bulk Upload.
11. Click Download.
12. In your local “Downloads” folder, click the editable report to open it, and edit as required.