Link a Google Ads account

Google Ads accounts are continuously synced in the new Search Ads 360. Tracking templates and final URL suffixes are automatically updated, and auto-tagging is turned on.

You can link to Google Ads using one of the following workflows:

• Link a Google Ads account using the client account name. You have administrator access to both Search Ads 360 and Google Ads accounts. This method is smoother and faster.

• Link a Google Ads account as a client account using the customer ID. You have administrator access to Search Ads 360, but not the Google Ads account. This method requires a request from the Search Ads 360 manager or sub-manager and request granted from the Google Ads administrator.

Link a Google Ads account using the client account name

To link an external Google Ads account to a new client account in a sub-manager in new Search Ads 360:

1. Navigate to the Search Ads 360 sub-manager that will contain the account.
2. From the left page menu, click Settings, and then click Sub-account settings in the expanded menu.
3. Click the plus button and select Google Ads from the drop down.
4. Click Select accounts to view Google Ads accounts not in my hierarchy. You can select up to 20 accounts. 
5. From the Assign direct manager drop-down, select the manager account. 
6. Click Link accounts and Done.

Link a Google Ads account as a client account using the customer ID

Link a Google Ads account

To link an external Google Ads account to a new client account in a sub-manager in new Search Ads 360:

1. Navigate to the sub-manager that will contain the account.
2. From the left page menu, click Settings, then click Sub-account settings in the expanded menu.
3. Click the plus button and select Google Ads.
4. Add the Account IDs and select the direct manager account you’d like to link.
5. Click Send Request.

Link the Google Ads customer ID to Search Ads 360

After you link a Google Ads account in new Search Ads 360, Search Ads 360 sends a link request to your Google Ads account. A pending request card appears in the new Search Ads 360 UI, and you need to sign in to your Google Ads account to accept the link request.

Complete the following steps to accept the link request in Google Ads:

1. In your Google Ads account, click the Admin icon .
2. Click Access and security.
3. Click the Managers tab and look for a linking request from your sub-manager account,
4. From the "Actions" cell, click Accept to link the account to the new Search Ads 360.
5. Click Grant access in the note that describes the account's access level.

Updates after linking accounts

After you have used one of the linking workflows to link accounts, the new client account will now appear in the new Search Ads 360 in the "Sub-account settings" table and will be available under "Client account" in the navigation menu.

The following action automatically happens when the Google Ads account is linked:

• Auto-tagging is enabled in your Google Ads account (if not already enabled).
• The following parameters are added to the final URL suffix in Google Ads:
  • gclsrc=aw.ds
  • {_dsmrktparam} 

These updates may place your account under review.