Link an external Microsoft Advertising account to a new client account

A client account is the object that connects Search Ads 360 with one of the supported search advertising platforms. Each client account specifies the ID or number of the account that it's connecting to, a daily sync schedule, and other settings that are specific to the type of advertising platform.

Special permissions required

Only a manager admin or sub-manager admin can create a client account.

How to link an external Microsoft Advertising account to the client account

Here's an overview of how to link an external Microsoft Advertising account to a new client account (the details appear later in this article):

1. In Search Ads 360:
   • Link an external Microsoft Advertising account and authorize Search Ads 360 to access your Microsoft Advertising account.
   • Verify authorization status.
   • Run your first sync to import existing campaigns from the external account.

Link and authorize an external Microsoft Advertising account

To link an external Microsoft Advertising account to a new client account in a sub-manager in Search Ads 360:

1. Navigate to the sub-manager that will contain the account.
2. From the left page menu, click Settings, then click Sub-account settings in the expanded menu.
3. Click the plus button and select Microsoft Advertising.
4. Enter an account name and account number and click Authorize account.
5. Sign in to the Microsoft user account that you linked to your external Microsoft Advertising account. Then grant Search Ads 360 permission to access and update information in your Microsoft Advertising account.
6. Select when you want your daily account sync to happen.
7. Click Link account.

The new client account appears in the "Sub-account settings" table and will be available under "Client account" in the navigation menu.

• Authorization: To manage a Microsoft Advertising account, you'll need to authorize Search Ads 360 to access the Microsoft Advertising API. Click the Authorize account button to start the process. Learn more about authorizing a Microsoft Advertising account.
• Sync schedule: Set up a schedule to sync the account in Search Ads 360.
• Tracking:
  • Tracking template: Use an account-level URL template to apply a third-party tracking URL or a common set of URL parameters to landing page URLs for all ads, keywords, and sitelinks in a client account. Tracking templates are hierarchical. The template you create in a client account will apply to all campaigns, ad groups, keywords, and sitelinks that don't already define their own template. Learn more about Tracking templates in Search Ads 360.
  • Final URL suffix: In accounts that use parallel tracking, tracking parameters that appear in the tracking template may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the Final URL suffix to specify URL parameters that your landing pages require.

Run your first sync

To import existing campaigns from the external account, run your first sync.

When you run the first sync for a Microsoft Advertising account, Search Ads 360 creates additional custom parameters for Search Ads 360 macros and traffics the custom parameters to Microsoft Advertising. Search Ads 360 macros are not available in Microsoft Advertising accounts. Instead, use the custom parameters Search Ads 360 created.

The new custom parameters may place your Microsoft Advertising account under review.