Reauthorize and verify the status of a Microsoft Advertising account

When you link or edit a Microsoft Advertising client account in Search Ads 360, you’ll need to authorize new Search Ads 360 to access your Microsoft Advertising account.

You may be required to reauthorize new Search Ads 360 if changes are made to the Microsoft user account that was used to authorize the new Search Ads 360. For example:

• Someone changed the password for the external Microsoft user account.
• Someone made other changes to the external Microsoft user account's security settings
• Someone added or removed external Microsoft Advertising accounts, or made other structural changes.

If this happens, new Search Ads 360 will prompt you to reauthorize.

Reauthorize Search Ads 360 to access your external Microsoft Advertising account

1. In new Search Ads 360, navigate to your Microsoft Advertising account.
2. From the left page menu, click Settings, then click Account settings in the expanded menu.
3. In the "Authorization" section, click the Reauthorize account button.
4. Sign in to the Microsoft Advertising account in the pop-up window. Then select the client account number, and grant Search Ads 360 permission to access and update information in your Microsoft Advertising account.

When you finish, you can run a sync to see if the authorization succeeded.

If you click the Reauthorize account button again, Search Ads 360 will request authorization again from your Microsoft Advertising account.

Verify the authorization status of your Microsoft Advertising client account

To verify that the new Search Ads 360 is authorized to access your external Microsoft Advertising account:

1. Visit https://account.live.com/consent/Manage and make sure your Microsoft account has given access to Search Ads 360.
2. In Search Ads 360, navigate to the sub-manager that will contain the account.
3. From the left page menu, click Settings, then click Sub-account settings in the expanded menu.
4. Check the "Sync status" column and see if the sync succeeded. If it failed, hover over it to see more details, including if it failed for an authentication error.

Use a different Microsoft user account to authorize Search Ads 360

If you've added multiple users to your external Microsoft Advertising account, any user in the Super Admin or Advertiser Campaign Manager role can authorize Search Ads 360.

For example:

1. You link the Microsoft Advertising account to your Microsoft user account.
2. You sign in to the Microsoft Advertising account and add a user in the Advertiser Campaign Manager role.
3. The user in the Advertiser Campaign Manager role can now authorize Search Ads 360 to access the Microsoft Advertising account:
   • Sign in to Search Ads 360 and start linking a Microsoft Advertising client account or editing an existing client account.
   • Click the Authorize account or Reauthorize account button.
   • Sign in to his/her Microsoft user account and grant Search Ads 360 permission to access and update information in your external Microsoft Advertising account.

If later you place this user in a role other than Super Admin or Advertiser Campaign Manager, new Search Ads 360 won't have permission to make changes in your Microsoft Advertising account. You'll need to reauthorize new Search Ads 360 using a Microsoft user account in the Super Admin or Advertiser Campaign Manager role.

How to handle common errors?

You may find an error code 650052 that says "The app needs access to a service ("https://ads.microsoft.com") that your organization "{organization}" has not subscribed to or enabled."

To fix this:

1. Make sure at least one admin user from your Azure AAD tenant is added to the Microsoft Advertising web application.
2. This user also needs to enable "work accounts" in the Microsoft Advertising web application.

If you need further assistance, contact Microsoft Advertising support.

Create a read-only user for the new Search Ads 360 Support

If you ask the new Search Ads 360 Support team for help troubleshooting problems with Microsoft Advertising, the support team may request read-only access to your Microsoft Advertising account. They'll use this access to sign in to Microsoft Advertising and view your settings or other issues that may be causing problems. Note that you have complete control over which accounts to share, and you can make changes as needed.

If the new Search Ads 360 Support team asks for this access, they'll give you an email address that you add to your Microsoft Advertising account. Once you have the email address, follow these steps:

1. Visit ads.microsoft.com and sign in to your Microsoft Advertising account.
2. Click the Tools icon in the navigation menu and then click Account access.
3. Click Invite user, then enter the following:
   • First name: SA360
   • Last name: Support
   • Email: Search Ads 360 Support will provide this.
     This is usually formatted as: DS-[your agency ID]-[your advertiser ID]@outlook.com.
   • Account role: Viewer (read only access)
4. Specify whether new Search Ads 360 Support can view all of your accounts, or select specific accounts.
   We recommend that you grant access to all accounts in case you need help with other accounts in the future.
5. Click Send.
6. Let new Search Ads 360 Support know once you've completed these steps.