Before you can use a custom variable as a filter in a custom conversion column, you need to specify in the new Search Ads 360 that the variable's data type is a dimension variable and enable it.
If you’re using custom variables to pass conversion data to the new Search Ads 360, you can use the data to filter a custom conversion column in a reporting table in the new Search Ads 360.
For example, if you’re using a variable to pass the name of the region where a conversion occurred, you can then create a custom conversion column that contains only the data from specific regions.
To use custom dimensions to filter a custom conversion column, do the following:
- Sign in to your Search Ads 360 experience.
- On the page menu, navigate to a reporting table, such as Campaigns, Ad groups, or Keywords.
- On the table menu, click the columns icon.
- Click Custom column, then select Custom conversion column.
- Enter a name and description (optional).
- Select an owner.
- The custom column is available to all users of the account and its manager accounts.
- In the "Conversion actions" section, select the Floodlight conversion actions and/or Floodlight groups whose data you want to include in the column.
- In the "Metric" section dropdown, select the metric you want to report on.
- Click Custom variable to expand the section. You can only select a dimension under this metric.
- In the dropdown, select the custom variable dimension you want to filter your conversion actions by.
- Select one of the following match criteria:
- Equals: The column counts only conversions for which the custom variable exactly matches one or more of the values you enter. (The match is not case sensitive.)
- Contains: The column counts conversions for which the custom variable matches all or part of one or more of the values you enter.
- Enter one or more values to match.
- The filter is not case sensitive.
- Enter one value per line.
- Click Save.
After you create a column that's filtered by custom variables, you can do any of the following:
- Add the column to reporting statistics tables and download the data.
- Use the columns in formula columns, automated rules, and bid strategies.