Here are some best practices for creating, applying, and using labels.
Label similar campaigns
For example:
- Label all brand campaigns with a "Brand" label, and all model campaigns with a "Model" label.
- Apply the same labels to relevant campaigns in all of your serving accounts.
Create a dynamic report that you can view or download
After you've applied labels to items in Search Ads 360:
- In the left page menu, click Campaigns, Ad groups, Ads, or Keywords.
- Click the checkbox next to any Campaign that you want to create the label for. You can select multiple campaigns as well.
- From the top blue panel, click Label. You can choose from the labels created earlier and click Apply or you can click Create label.
- You can choose a color, enter a name and a description for the Label.
- Click Create.
- Click Filter to selected campaign, to filter the data for the campaigns you applied/created the Label for and from the table toolbar click Saved View.
- Click New Saved View, enter a name for the saved view and then click Save.
- Click Saved Views, which appears on the table toolbar, to check all the custom saved views of the labels that have been applied.
- From the saved view, you can generate a Web Query or a scheduled report for continuous updates.
- You can also download the report by clicking the download icon . You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.