Add a brand list to an existing Google Ads Performance Max campaign

To prevent your ads from serving on specific brands on Search and Shopping inventory in an existing Google Ads Performance Max campaign, follow the steps below.

Instructions

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads client account.
3. Click the Tools and settings icon.
4. Under “Shared Library”, click Brand lists.
5. Select the brand lists you wish to use.
6. Click Apply as exclusion.
7. Select the Google Ads Performance Max campaign you want to apply the brand lists to.
8. Click Apply.