Applies to Google Ads only
To prevent your ads from serving on specific brands on Search and Shopping inventory in a new Google Ads Performance Max campaign, follow the steps below.
Instructions
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- In the page menu on the left, click Campaigns.
- Click the plus button , then select New campaign.
- Create a new Google Ads Performance Max campaign.
- Click the Tools and settings icon.
- Under “Shared Library”, click Brand lists.
- Select the brand lists you wish to use.
- Click Apply as exclusion.
- Select your newly created Google Ads Performance Max campaign.
- Click Apply.
- Complete the remaining campaign creation steps.