Expand the impact of your ad campaigns with Demand Gen campaigns on Search Ads 360. You can promote your products to potential customers on YouTube, including Shorts, Discover, and Gmail.
- Search Ads 360 leverages the power of Demand Gen on Google Ads and applies it to Search Ads 360 ad campaigns. Learn more about Demand Gen campaigns and Demand Gen campaign asset specs and best practices on Google Ads.
- Demand Gen takes advantage of Search Ads 360 conversion tracking, budget bid strategies in Performance plans, conversion value rules and custom variables.
Support for Floodlight tracking on Demand Gen is limited in the new Search Ads 360. Be sure to check the Experience Hub for updates.
Demand Gen campaign assets must meet very high standards of quality, as the campaign type serves ads on very visual, entertainment-focused surfaces such as Discover and YouTube. Learn more about Demand Gen campaign asset quality and policy requirements established on Google Ads and supported by Search Ads 360.
Next steps
Learn how to create a Demand Gen campaign in Search Ads 360.