Report by device type

A report by device type is a report that shows how your website or app is being accessed by different types of devices. This information can be used to optimize your website or app for different devices and to make sure that users are having a positive experience. Learn how to Create reports in Report Editor.

To create a report by device type, you can use the Report Editor. In the Report Editor, you can select "Device" as a dimension and then choose the specific device types that you want to include in your report.

You can view how users are interacting with your site or app on different devices. For example, you can find how many users are accessing your site from a desktop computer, a laptop, a tablet, or a smartphone. You can also find how much time users are spending on each device and what pages they are viewing.

Create custom report using “Device” as a dimension

To build a custom report using "Device" as a dimension, follow these steps:

1. Sign in to your Search Ads 360 experience.
2. Click the reports icon , then click Reports.
3. Click Custom to create a new report.
4. Select from the different report types.
5. You can edit the following:
   1. Rename your report by clicking on the pencil icon beside the default report title.
   2. Click “All accounts” to select the accounts or account labels.
   3. Filter out the time period for your report.
   4. Customize the layout of your report. For example, for the table view choose the rows and columns to display in the report.
6. Click the search bar and search for “Device”.
7. Select the relevant device types.
8. Click Apply.
9. You can choose to click Save or Add to dashboard in the navigation panel.

Segment campaigns for different devices

To segment the campaign management tables by device, follow these steps:

1. Sign in to your Search Ads 360 experience.
2. From the page menu, click Campaigns.
3. Click the segment icon in the table toolbar.
4. Click Device from the list of available segments.

The data in the table will now be segmented by the selected devices. You can use this information to analyze how your campaigns are performing on different devices and to make adjustments to your campaigns as needed.

For example, you may find that your campaigns are performing better on mobile devices than on desktop computers.

Bid adjustments

To understand bid adjustments, use the "Devices" tab in the left-hand navigation. This tab shows you how your ads are performing on different devices, and how you can adjust your bids to improve your results.

For example, if you find that your ads are performing well on mobile devices, you can increase your bids for those devices. This will help you to reach more people who are searching for your products or services on their phones or tablets.